Customer experience at the heart of Rhonéa’s strategy
In the ever-evolving world of wine, ‘Customer Experience’ has become more vital than ever to build a successful relationship.
In 2023, we launched an ambitious project to reinvent this experience, involving members from every department. Our goal is clear: to make every interaction memorable
Solid foundations for a global transformation
We started with the creation of a special assembly, the “Community of Referents”, gathered to redefine a “Customer Experience Charter”. Their work resulted in key criteria and a strong symbol: a badge representing our commitment to service excellence. To involve all employees in this vision, we innovated by turning to gamification! At our annual staff meeting, two of the referents, Emma (Marketing Dept) and Noëllie (Oenotourism), created ‘Rhonéa Family’, inspired by the TV show ‘Family Feud’. A stimulating game where Customer Experience is the subject of a playful competition, engaging every team member.
A continuous journey towards excellence
Our commitment doesn’t stop there. The community of referents continues to meet, bringing concrete ideas to the Executive Committee. Their mission: to integrate the Customer Experience into our daily environment, through tangible supports, visual markers in the premises, and practical actions.
A Customer experience, a Collective commitment
At Rhonéa, Customer Experience is more than an ambition; it’s a reality, driven by the commitment of each team. We are determined to build lasting relationships, captivate and retain our customers, making every interaction a memorable experience.
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