Feel the rhythm of the GARRIGUE!
Long associated with a traditional style, Muscat finds new life here. Rhonéa set out to challenge conventions and offer a refined, sun-drenched French alternative to aperitifs from elsewhere. The idea: a product that is authentic, modern, and celebratory all at once.
🌿 An aperitif inspired by the South
"Garrigue is our brand-new creation based on the Muscat Petits Grains grape variety, the emblematic grape of the Beaumes de Venise Cave, flavoured with apricot and rosemary."
— Cécile Didier, Marketing Project Manager, Rhonéa
"We wanted to create a ready-to-drink beverage that captures the spirit of Provence: the sweetness of ripe fruit, the warmth of the sun, and the characteristic scents of the garrigue."
Served well chilled, as a long drink or cocktail, it embodies a new way to celebrate the French art of living. Picture a glass slowly filling as the ice gently melts, releasing that sun-drenched freshness, cradled by the song of cicadas. It's a new way to enjoy Muscat — freer, more modern, more in tune with today's desires.
🍹 A French-style spritz
Designed as much for mixology as for conviviality, Garrigue stands out as an elegant, versatile ready-to-drink aperitif. It lends itself to every interpretation: on ice, lengthened with tonic, or reinvented as a signature cocktail.
Bartender and mixologist Anthony Bertin has crafted two exclusive recipes — the Garrigue Spritz Style and the daring Garrigue Meringue — showcased in two immersive videos, real invitations to dive into the world of the product.
✦ What makes Garrigue unique
Iconic grape variety
Muscat Petits Grains from Beaumes de Venise, an exceptional aromatic base
Natural aromas
Sun-ripened apricot & Provençal rosemary — flavours of the land
Serve very chilled
Long drink, tonic, spritz — versatility for every occasion
Provençal tradition
Created by the Rhonéa Artisan Winegrowers, rooted in the Rhône Valley's wine heritage
🎨 A vibrant visual identity
Conçu avec les agences L'Assemblage et BrandOn Paris, l'univers de Garrigue reflète notre Sud : généreux, lumineux, vivant. Il s'adresse à une génération curieuse, attachée à la qualité et aux origines, mais avide de nouvelles expériences gustatives. Chaque détail — du bouchon cuivré à l'étiquette botanique — raconte une histoire de soleil, de garrigue et de fierté méridionale.
« Garrigue, c'est plus qu'un apéritif — c'est une invitation à ralentir, à partager,
à vibrer au rythme du Sud. »
Disponible dès maintenant, Garrigue s'inscrit dans la vision de Rhonéa : faire rayonner le patrimoine viticole de la Vallée du Rhône avec une modernité assumée et une exigence de terroir. La garrigue vous tend son verre — à vous de vibrer.
Discover Garrigue →L'abus d'alcool est dangereux pour la santé — À consommer avec modération