Rhonéa reinvents its Signature with elegance and responsability
When quality meets sustaina-bility...
It marks a significant transformation of our Signature range, announcing a decisive shift towards a future where modernity and eco-responsibility converge. With a clean label design and a resolute commitment to eco-design, we make the strong choice to combine a premium positioning with a response to contemporary ecological imperatives. Rhonéa emerges more than ever as a reference in innovation and environmental ethics in the wine world.
A redefinition of excellence : the new “Rhonéa” Signature range
Our “Rhonéa” Signature range reinvents itself with an audacious transformation. The new label design revolves around a sleek aesthetic and refined typography, thus conveying the excellence and ancestral craftsmanship of our Cooperative. Delicate gold accents and subtle motifs evoke the sun-kissed vineyards of the Rhone Valley, capturing the essence of a terroir rich in history. This modernized packaging, far from being a mere touch-up, is a statement of ambition: Rhonéa firmly positions itself in the premium segment, where the nobility of the content must be reflected in its container.
This upgrade is not just about appearances; it also manifests in the meticulous selection of grape varieties and the care given to every step of vinification and aging. The discerning consumer will recognize, beyond the elegance of the label, Rhonéa’s commitment to characterful wines that are both complex and harmonious. With this new identity, we don’t just follow trends; we forge them!
Harmony and modernity in diversity
Harmony is the guiding principle of the Rhonéa range, reflecting both unity and diversity of appellations and colors. The labels, while distinct for each reference - be it deep reds, bright whites, or delicate rosés - share a stylistic coherence that speaks with one voice. This visual consistency, punctuated by specific elements for each wine type, strengthens the brand’s identity and facilitates product recognition. Consumers can now navigate this collection with ease, guided by an intuitive design that echoes the values of quality and craftsmanship that are dear to us. Modernization does not stop at aesthetics; it extends to the spirit of the wines themselves, especially the rosés. With lighter shades and taste profiles tailored to the contemporary palate, these rosés are designed to appeal to a modern clientele seeking freshness and finesse. Rhonéa manages to reconcile tradition and innovation, aligning with the current trends in the wine market while respecting the heritage of the Rhone Valley.
Eco -Design at the heart of our strategy
Our decision to abandon the embossed bottle for this range is a strategic turning point that reflects our concrete commitment as“Vignerons Engagés” (Sustainable Winegrowing) to sustainable viticulture.
We have chosen to adopt classic, lighter, recyclable, and reusable bottle designs, thereby reducing our carbon footprint and anticipating future industry standards. Through this change, our Cooperative gains a new voice to speak to current and future generations, those who prioritize sustainability in their purchasing decisions. We want to show that innovation can go hand in hand with tradition and that wine, a product of the land, benefits from being presented in a manner that respects its origin and the environment in which it is born.
Initial feedback from hospitality professionals, wine merchants, as well as individuals in our boutiques, indicates a strong enthusiasm for the renewed design and eco-responsible commitment. They fully attest to the alignment between consumer expectations and our vision. By choosing this new range, buyers and consumers are doing more than just selecting quality. Each purchase becomes a committed act, supporting a vision where the production of quality wine goes hand in hand th the preservation of our landscapes, our planet, and sustains the livelihoods of generations of artisan winemaking families established in the region for centuries